ON MODELLING HUMAN ACTIVITIES IN TERMS OF PLACE MARKETING 

Semerkova Lyubov Nikolaevna, Doctor of economic sciences, professor, head of sub-department of marketing, commerce and service sector, Penza State University, penzamarketing@mail.ru
Sokolova Nadezhda Gennadyevna, Candidate of economic sciences, associate professor, sub-department of economics, technology and administration of commercial activity, Izhevsk State Technical University, Sokolova-ng@mail.ru
Bakhteev Yusef Dzhafyarovich, Doctor of economic sciences, professor, sub-department of management, Penza State University, management@pnzgu.ru

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The authors suggest a model of people’s life activity that determines theoretical and ideological understanding of a phenomenon of life quality from the point of view of a subject of area administration and the necessity to optimize area socialeconomic development administration. The model is suggested on the basis of existential conception of functional system of human life and transcription of several traditional marketing conceptions and models.

social and economic development of an area (city), area marketing, life quality, existential conception of human life essence, model of area population life activity.