|Title of the article||
ON MODELLING HUMAN ACTIVITIES IN TERMS OF PLACE MARKETING
Semerkova Lyubov Nikolaevna, Doctor of economic sciences, professor, head of sub-department of marketing, commerce and service sector, Penza State University, email@example.com
The authors suggest a model of people’s life activity that determines theoretical and ideological understanding of a phenomenon of life quality from the point of view of a subject of area administration and the necessity to optimize area socialeconomic development administration. The model is suggested on the basis of existential conception of functional system of human life and transcription of several traditional marketing conceptions and models.
social and economic development of an area (city), area marketing, life quality, existential conception of human life essence, model of area population life activity.
Дата обновления: 24.09.2014 09:36